5 Best WordPress Image Optimizer Plugins (Free and Paid) in 2023

Are you looking for the perfect WordPress image optimizer plugin to compress images without sacrificing their quality? If so, this is the article for you.

Images are a vital part of any WordPress website. They can be used to add visual interest, illustrate your points, and make your content more engaging. However, large images can also slow down your website, which can lead to a poor user experience and lost traffic.

That's where image optimization plugins come in. These plugins can help you reduce the file size of your images without sacrificing quality. This can lead to faster loading times and improved SEO for your website.

In this blog post, we'll take a look at the 5 best WordPress image optimizer plugins.

Best WordPress Image Optimizer Plugins

1. Smush

Smush is the most popular WordPress image optimizer plugin. It's free to use and can reduce the file size of your images by up to 60%. Smush also offers a premium version that includes additional features, such as the ability to optimize more images at once, bulk smushing, and support for WebP images.

Smush Features:

• Optimize images up to 2x more than regular with our multi-pass lossy compression.
• Lossless Compression – Strip unused data and compress images without affecting image quality.
• Lazy Load – Defer offscreen images with the flip of a switch.
• Bulk Smush – Optimize & compress images in bulk with one click.
• Image Resizing – Set a max width and height and large images will scale down as they are being compressed.

Download Smush

2. ShortPixel Image Optimizer

ShortPixel is another popular WordPress image optimizer plugin. It's free to use for up to 100 images per month. ShortPixel offers a premium version that includes unlimited image optimization, support for WebP images, and the ability to optimize your images on the fly.

ShortPixel Image Optimizer Features:

• Compress JPG (and its variations JPEG, JPEG 2000, JPEG XR), PNG, GIF (still or animated) images
• Option to convert any JPEG, PNG or GIF (even animated ones!) to WebP and AVIF.
• Smart Cropping. Generate subject-centered thumbnails using ShortPixel’s AI engine.
• Option to automatically convert PNG to JPG if that will result in smaller images.
• Optimize thumbnails as well as featured images.
• GDPR compliant!

Download ShortPixel Image Optimizer

3. EWWW Image Optimizer

EWWW Image Optimizer is a powerful WordPress image optimizer plugin that can reduce the file size of your images by up to 80%. It's free to use for up to 20 images per month. EWWW Image Optimizer offers a premium version that includes unlimited image optimization, support for WebP images, and the ability to optimize your images on the fly.

EWWW Image Optimizer Features:

• No Speed Limits and unlimited file size.
• Smooth Handling with pixel-perfect optimization using industry-leading tools and progressive rendering.
• Adaptive Steering with intelligent conversion options to get the right image format for the job (JPG, PNG, GIF, or WebP).
• Safety First: all communications are secured with top SSL encryption.
• Pack a Spare: free image backups store your original images for 30 days.

Download EWWW Image Optimizer

4. Imagify

Imagify is a user-friendly WordPress image optimizer plugin that can reduce the file size of your images by up to 70%. It's free to use for up to 250 images per month. Imagify offers a premium version that includes unlimited image optimization, support for WebP images, and the ability to optimize your images on the fly.

Imagify Features:

• Resize and compress images without losing quality.
• Bulk optimization.
• Easy to use the best image compression plugin for better site performance.
• Convert webp for superior image compression.

Download Imagify

5. Optimole

Optimole is a cloud-based image optimization service that can be used with WordPress. It automatically optimizes your images and serves them from a CDN, which can help to improve your website's load times. Optimole offers a free plan for up to 500 images per month.

Optimole Features:

• Smaller images. Same quality
• Supports all image types
• Supports both Retina and WebP images
• Machine Learning(ML) powered automatic compression
• AVIF format support for lower image size
• Cloud image library support
• Serves images from a global CDN for free
• Optimizes based on the visitor’s actual device (no more guesswork and width estimations)
• Full support for page builders like Elementor
• Lazy load without jQuery (better)
• Fully functional free version (we have paid plans as well)

Download Optimole

Which WordPress Image Optimizer Plugin is Right for You?

The best WordPress image optimizer plugin for you will depend on your specific needs and budget. If you're looking for a free plugin that can reduce the file size of your images by up to 60%, Smush is a great option.

If you need a plugin that can optimize more images at once and offer support for WebP images, ShortPixel is a good choice. If you're looking for a powerful plugin that can reduce the file size of your images by up to 80%, EWWW Image Optimizer is a good option.

If you're looking for a user-friendly plugin that can reduce the file size of your images by up to 70%, Imagify is a good option. And if you're looking for a cloud-based image optimization service that can automatically optimize your images and serve them from a CDN, Optimole is a good choice.

Conclusion

Image optimization is an important part of improving your WordPress website's speed and performance. By using one of the plugins listed above, you can reduce the file size of your images without sacrificing quality. This can lead to faster loading times, improved SEO, and a better user experience for your visitors.